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'Everything we do here, has a story to it'
From having limited resources, to creating opportunities, Neeji, founder of NIJI design studio has come a long way! They showcase a range of handcrafted personal luxury products, proudly celebrating the artists who bring them to life.
'I feel genuine. From making a bag to having a genuine conversation. The whole journey is about living and basically experiencing it!'
Siddaq, the sustainability enabler at NIJI Design studio shares with us how sustainability resides at the core of the brand.
'We are constantly asking how can we be better in terms of environmental, social and economical aspects. It's a conscious decision making process!'
We follow the ancient tradtional method of stitching - cutterney ki silai, which cobblers used to do ages ago!
Video by - Sourabh Verma
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