Unlike design, art has fewer rules
ANJALI MEHTA
Words by Prakriti Arya
Known for her unique style and vibrant work that reflects the advocacy for women's empowerment and the celebration of everyday life, Anjali shares her unique perspective, exploring the rich tapestry of her artwork and the inspirations that fuel her creative vision.
How did your journey into illustration begin?
In 2010, I enrolled in NIFT Bangalore, in a fashion and visual communication course. It introduced me to visual design, emphasizing on fonts, layouts, and design principles. While I enjoyed graphic design and the process of transforming a blank canvas into art, I felt restricted by its design-heavy nature.
As I continued to explore, I realized that illustration was a separate career path, distinct from graphic design. Despite excelling in graphic design and earning praise from my seniors, I felt restricted, yearning for the creative freedom that illustration offered. The positive feedback from my friends and clients further strengthened my decision to pursue illustration as a career. Realizing the need for formal training and research, I pursued my MA. Subsequently, illustration became my primary focus.
During my free time, I indulged in doodling with black pens and markers in my diaries, which allowed me the freedom to draw without constraints. Unlike design, art has fewer rules, which appealed to me.
So, you started out with doodling, and then gradually progressed to painting and illustrating?
Yes, essentially. My exposure to the world of illustration expanded over time. I drew inspiration from painters, designers, and international illustrators I discovered through platforms like Instagram. While I officially started freelancing as an illustrator around 2016, my early work was relatively immature compared to my current style. Given my background in graphic design, I occasionally took on design projects to supplement my income during the early stages of my illustration career.
Can you share some sources of inspiration that have influenced your work?
I draw inspiration from various sources, including books with strong female protagonists and memoirs that offer unique perspectives.
Currently, I'm reading "A Woman Is No Man," which explores Arab culture and women's experiences within conservative households. Additionally, I find museums and galleries to be excellent sources of inspiration, particularly for exploring different techniques and styles.
Attending local exhibitions and engaging with fellow artists' work also fuels my creativity and keeps me inspired to push artistic boundaries.
Can you elaborate on your illustrations depicting everyday life and women-centric themes?
I didn't consciously set out to develop a specific style. Rather, my style emerged organically from my intuitive and self-inspired creative process.
As a woman,
I draw upon my
own experiences and observations, translating them into visual art.
What essential quality do you believe every artist should possess?
Observation is paramount for any artist. Pay attention to the world around you, observing even the minutest details.
Whether visiting museums, exploring nature, or engaging with everyday life, cultivate a keen sense of observation.
Furthermore, remain true to your artistic vision and interests, and resist the temptation to follow trends. Follow your own music and work on things you like.
In the era of Pinterest, how do you suggest somebody get inspired?
The more you travel, the more your way of perceiving things changes, because that stays with you and that reflects in your work.
Otherwise, the internet is a great place to be inspired.
In general, what inspires me would be difficult to label, but my own life.
And I'm always someone who's always clicking pictures which I use as my inspiration. I have a folder on my phone - references, which I revisit from time to time and get inspired!
What mediums and tools do you use for your illustrations?
My primary tool for illustration is my iPad, which allows me to create digitally. However, I also enjoy traditional mediums such as gouache and acrylic paints for physical artwork.
Additionally, I occasionally use pencil colours or crayons for random doodling and experimentation.
Could you highlight a project that you take particular pride in?
One project that stands out to me is the series of Whatsapp illustrations I created.
Another project I'm proud of is the set of stickers I designed for Canva, which featured contemporary Indian women in various everyday scenarios.
How do you determine the pricing for your work? Any advice for newcomers strugglng to set their freelancing rates?
While the industry norm is to charge by the hour, I prefer to base my pricing on the complexity and scope of the project. Factors such as the level of detail required and the project's timeline influence my pricing. Additionally, I consider the client's budget and any specific requirements they may have when determining the final price.
My advice would be to quote what you believe your work is worth. While there may be instances where clients negotiate or offer lower rates, it's essential to stand firm on your pricing. Additionally, consider negotiating other benefits such as increased exposure or promotional opportunities if the client's budget is limited.
From working for clients like WhatsApp and Canva, to also working on food labels, how do you secure such varied projects?
When you land on my social media pages, you might be confused and wonder what is it that she does. There will be work taking you across 10 different directions, but that’s who I am. Anyone who sees my work, whether it is a clothing company or a packaging one, will find something for them, which they like and they contact me for it.
I am that sort of a person who likes doing many things.
So in the end, I attract those kinds of clients.
Cover design for Grazia India
Illustrations for MELA wear
Book Cover for Harper Collins.
Wine Label Design for Apartment
Art has the power to address political issues. How do you navigate the line between artistic freedom and potentially offensive/controversial content in your illustrations?
If you're drawing something, which is for a good cause, and for the empowerment of any community, which has been overlooked in the past, you have to notice whether the people who are getting offended by it are the marginalized, or are the oppressors who are getting annoyed. And if it's the latter, then you can go ahead and continue to make it because they will always be annoyed. Try to pick up the correct voice and amplify it and just own it in a way.
What advice would you offer to aspiring illustrators entering a competitive market?
My advice would be to stay true to your unique style and interests.
While it's tempting to chase trends or emulate popular artists, authenticity is key to standing out in a saturated market.
Focus on honing your craft and developing your voice, even if it means deviating from conventional norms. Embrace your individuality and draw inspiration from your own experiences and passions rather than external influences.
What are your future aspirations regarding your illustration work?
In the future, I want to explore new avenues such as physical products, including clothing and ceramics. I want to work on creating unique designs that celebrate women and reflect contemporary themes. Additionally, I'm interested in delving into animation, maybe on a smaller scale.
You can find her on Instagram - Anjali mehta
Website - anjalimehta.in